Goodyear SightLine Brand Guidelines

The Goodyear Tire & Rubber Company

As brand compliance officer for Goodyear, I responsible for developing brand guidelines for communications and public affairs, as well as product lines.


Goodyear SightLine

What is it?

A suite of connected fleet tire intelligence technologies that can help fleet managers, drivers, and maintenance staff identify and address problems before they become visible and maintain fleet up-time by detecting and communicating road and tire conditions in real-time.


Guidelines

cover
table of contents
brand identity title slide
brand identity system elements by category
logo title slide
sightline name history
logo use guidelines
logo stacked and inline use
application examples of the logo
logo colorways
logo clearspace and minimum size
use of the sightline name in copy
incorrect logo uses
endorsement title slide
sightline endorsement line example
endorsement line colorways
endorsement line clear space and minimum size
logo incorrect uses
technology icon title slize
concept for technology icons
tire badge
tire badge construction grid
color title slide
brand color overview
brand primary colors
brand secondary colors
brand secondary color in use of status indicators by vehicle
secondary colors in use as status indicators with iconography
proportions of colors in use on a page or screen
ada compliance for color
incorrect use of color in context
typography title slide
primary typefaces
Type hierarchy with type size examples
system typeface franklin gothic as alternatives to brand typefaces when unavailable
system typeface arial as alternatives to brand typefaces when unavailable
typefaces in application of headlines
typefaces in application in data and statuses
typeface in use as a patterned visual element
incorrect uses of type
photography title slide
photography categories
initial library of photography
art direction choices of photography
incorrect use of photography
iconography title slide
iconography concept
library of icons
grid and construction methodology for icons
incorrect icon uses
graphic devices title slide
concept for the tire graphic device
construction of the graphic device tire
page or screen placement of the graphic device tire
motion in use of the graphic device tire
incorrect use of the graphic device tire
advertising composition title slide
advertising composition categories
advertising composition grid construction
advertising composition logo placement
typography in advertising with use of grid and type elements
typographic example on booklet cover
graphic device composition example
contextual use of the graphic device on sensor packaging and in app dashboard
application of graphic device over photo in advertising
photographic print advertising in magazine example mockup
photographic print advertising in magazine example displaying grid and construction with type
photographic print advertising in exterior signage example mockup
grid system for horizontal 16x9 aspect ratio
grid system for square ratio
grid system for letter 8.5x11" ratio
grid system for large-format print using A sized ratios
app dashboard panels
brand elements in action
website landing page mockup portion
full landing webpage mockup
packaging mockup
booklet cover mockup
additional booklet cover mockup
tire mockup with sensor sidewall graphic device
windshield and fleet vehicle interior branding examples
mobility cloud dashboard mockup
notional UI dashboard and element mockups
exterior signage print mockups
additional exterior signage print mockups
editorial magazine advertising mockup example
interior signage mockups